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ARTICLES
Pragmatic insights and practical tools


How to Influence People (Without Authority or Force)
Demanding change from people rarely works. If it happens, it’s done begrudgingly and inevitably will not last. That is the stick, forcing change with threats. What is far more effective is the carrot, enticing change with the promise of reward. But whichever approach you take, behavioural change hinges on making what you want appealing enough to induce a sustainable change in behaviour.

Louise Newton
Dec 22, 20253 min read


How to say no, not NO
Understanding how to say no effectively is a critical career and communication skill. Use this bridging technique to help you.

Louise Newton
Oct 9, 20253 min read


Want to have a positive impact? Be a mentor
Positive role models, representation and good mentors are vital in life and for career success. Think about how, as a mentor, you can have a powerful, useful and inspiring impact. Build your legacy and give back in a meaningful way.

Louise Newton
Oct 3, 20255 min read


Know your strengths
Strengths are the fuel that makes work feel energising rather than draining. When you take your strengths from good to great, and then from great to extraordinary, you not only stand out in your career, you also feel more confident, motivated and fulfilled.

Louise Newton
Sep 25, 20254 min read


What is the most common CV mistake?
What is the most common mistake made on CVs? That they are not achievement-focused. Recruiters and hiring managers want to know what results you have achieved for the business, the impact you have created, the outcomes you have contributed to and the value you have added by doing your job. A CV without evidence is like a car without wheels - it will not take you anywhere.

Louise Newton
Sep 8, 20253 min read


11 tips to maximise your LinkedIn profile (2025)
A vital element of anybody’s professional presence and job search is LinkedIn and if you are going to be on there, then you need to have an effective LinkedIn profile. Here are 11 tips to help you maximise your LinkedIn profile.

Louise Newton
Sep 1, 20255 min read


Trust your gut instinct
‘Trust your gut’ is common advice when we are faced with a decision. But why would we do that? What does our gut know (intuitively) that our conscious self doesn’t? Perhaps more than we know. Gut instinct comes from the connection between your gut and your brain, bringing everything you know, like, believe and feel together, which is why you should trust it in real-world situations.

Louise Newton
Jul 28, 20253 min read


Do career plans work?
Career journeys are rarely a neat and tidy story, moving along a single onward line. If your plan is too fixed, there is no space for seizing opportunities as they appear, and trying new things to see where they take you.

Louise Newton
Jul 18, 20255 min read


How to write a CV profile
Other than your name and contact details, your profile is the most important part of your CV. If you can’t keep the recruiter/hiring manager’s attention in this brief section, you have lost them and they won’t read the rest of your CV, however fantastic it may be. But how do you make your profile so engaging that they will want to read the rest of your CV?

Louise Newton
Jul 6, 20254 min read


How to start your new job the right way
There’s a lot to think about when you start a new job, a hundred things, big and small, that you don’t know but need to learn very quickly. Some things you can plan for, some you can’t. But there is one sure-fire way to make yourself unpopular and set you back on your path to success and it happens more times than it should - coming on too strong and trying too hard.

Louise Newton
Jun 9, 20253 min read


Want to look confident? Pick your shine time
Want to look confident? Get to know your shine time and structure your day around your optimal schedule. Understand your windows of opportunity to maximise your effectiveness and impact.

Louise Newton
Jun 6, 20253 min read


How to ‘tell me about yourself’
Stop stumbling over "Tell me about yourself." Craft a concise pitch highlighting your role, key strengths, and the value you deliver, setting the stage for a powerful conversation about your impact and value.

Louise Newton
Jun 2, 20254 min read
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