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ARTICLES
Pragmatic insights and practical tools


What is the most common CV mistake?
What is the most common mistake made on CVs? That they are not achievement-focused. Recruiters and hiring managers want to know what results you have achieved for the business, the impact you have created, the outcomes you have contributed to and the value you have added by doing your job. A CV without evidence is like a car without wheels - it will not take you anywhere.

Louise Newton
Sep 83 min read
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11 tips to maximise your LinkedIn profile (2025)
A vital element of anybody’s professional presence and job search is LinkedIn and if you are going to be on there, then you need to have an effective LinkedIn profile. Here are 11 tips to help you maximise your LinkedIn profile.

Louise Newton
Sep 15 min read
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4 tips for writing a 5 star CV
Your CV needs to stand out for the right reasons. Follow these 4 tips to create your 5 star CV. CVs are not a documentary history of your career, they are a marketing tool to sell what you have to offer - skills, knowledge, capability and experience. And they need to demonstrate to the reader a compelling case for hiring you.

Louise Newton
May 194 min read
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How strong is your personal brand?
Can you talk about why your brand is so strong or great? Do you even have a personal brand? And why is it so important? Find out more...

Louise Newton
Mar 213 min read
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Power words make your personal brand stand out
Personal branding is essential for career growth, but many struggle to express their value and keep their CV and LinkedIn profiles current. But doing so is key to career success.

Louise Newton
Jan 16, 20243 min read
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