ARTICLES

If interviews fill you with dread, remember: this is a skill you can learn. You can improve. You can get better. Confidence and capability don’t come from never feeling nervous. They come from knowing you’ve done the work. Use the 4P approach to feel confident, competent and convincing at interviews.

Demanding change from people rarely works. If it happens, it’s done begrudgingly and inevitably will not last. That is the stick, forcing change with threats. What is far more effective is the carrot, enticing change with the promise of reward. But whichever approach you take, behavioural change hinges on making what you want appealing enough to induce a sustainable change in behaviour.