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ARTICLES
Pragmatic insights and practical tools


11 tips to maximise your LinkedIn profile (2025)
A vital element of anybody’s professional presence and job search is LinkedIn and if you are going to be on there, then you need to have an effective LinkedIn profile. Here are 11 tips to help you maximise your LinkedIn profile.

Louise Newton
Sep 15 min read
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How strong is your personal brand?
Can you talk about why your brand is so strong or great? Do you even have a personal brand? And why is it so important? Find out more...

Louise Newton
Mar 213 min read
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Taking time to think
Working isn’t just ‘doing’. Working is allowing your brain to process information and generate fresh thinking.

Louise Newton
Jan 282 min read
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More thinking less racing
Taking time to time is vital to work (and live) well-being. It allows us to generate fresh ideas and use our time strategically.

Louise Newton
Oct 11, 20243 min read
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Let’s celebrate being everythingists
You don't have to be an expert. You can be a highly successful generalist. And it's perfectly normal to be interested in - and good at - lots of different things.

Louise Newton
Nov 1, 20234 min read
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Are questions more powerful than answers?
How many of us are good at faking active listening whilst our brains rush to devise solutions we can offer as advice? Two hard but vital lessons for me in my career have been to stop my brain racing and listen and think about the best solution, not the first solution.

Louise Newton
Sep 26, 20233 min read
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Feed your concentration
How do you feed your concentration? We have different ways of working and there is more than one way to achieve a result. Understand how your brain works and work with, not against it.

Louise Newton
Apr 24, 20234 min read
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Boost your career confidence
Whilst we can be our own greatest critic, we can also be our greatest fan. Focusing on your strengths and recounting your successes boosts confidence and a stronger sense of self.

Louise Newton
Feb 20, 20232 min read
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Do you have Pro-Fomo (Professional Fear of Missing Out)?
When you’re trying to be involved in everything, working excessively to try and clear that (unending) to-do list or be all things to all people, you will inevitably miss something. It can be hard to let go. But if you don't focus, you are diluting your impact, attention and energy.

Louise Newton
Oct 11, 20222 min read
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Your grass is greener than you think
We are programmed to think the grass is greener elsewhere, but is it? The grass grows greenest where you water it, so before you look with envy at what others have, look at what is already in your grasp.

Louise Newton
Oct 4, 20213 min read
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How to speak up in meetings
Speaking up is a critical career tool. It's no good having ideas and opinions if you can't articulate and share them. Use these practical tools to help you learn how to speak up.

Louise Newton
Jul 19, 20214 min read
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8 lessons I've learned from my dog
Dogs live in the moment and we can learn from them how to be present and how to enjoy simple pleasures to boost well-being and confidence.

Louise Newton
Sep 23, 20193 min read
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