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ARTICLES
Pragmatic insights and practical tools


Perfect Interviews: the 4P Approach
If interviews fill you with dread, remember: this is a skill you can learn.
You can improve. You can get better. Confidence and capability don’t come from never feeling nervous. They come from knowing you’ve done the work. Use the 4P approach to feel confident, competent and convincing at interviews.

Louise Newton
Feb 225 min read


How to ‘tell me about yourself’
Stop stumbling over "Tell me about yourself." Craft a concise pitch highlighting your role, key strengths, and the value you deliver, setting the stage for a powerful conversation about your impact and value.

Louise Newton
Jun 2, 20254 min read


Why should we hire you over other candidates?
How do you stand out at interview when you don’t know the competition, but you do know that they have similar skills and experience to you?

Louise Newton
Nov 21, 20222 min read


Does “Tell me about yourself” make you cringe?
The ‘Tell me about yourself’ question really can make or break your connection with an interviewer or contact, so make sure you are prepared. Use these three steps.

Louise Newton
Oct 14, 20194 min read
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