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ARTICLES
Pragmatic insights and practical tools


How to Influence People (Without Authority or Force)
Demanding change from people rarely works. If it happens, it’s done begrudgingly and inevitably will not last. That is the stick, forcing change with threats. What is far more effective is the carrot, enticing change with the promise of reward. But whichever approach you take, behavioural change hinges on making what you want appealing enough to induce a sustainable change in behaviour.

Louise Newton
Dec 22, 20253 min read


What is the most common CV mistake?
What is the most common mistake made on CVs? That they are not achievement-focused. Recruiters and hiring managers want to know what results you have achieved for the business, the impact you have created, the outcomes you have contributed to and the value you have added by doing your job. A CV without evidence is like a car without wheels - it will not take you anywhere.

Louise Newton
Sep 8, 20253 min read


11 tips to maximise your LinkedIn profile (2025)
A vital element of anybody’s professional presence and job search is LinkedIn and if you are going to be on there, then you need to have an effective LinkedIn profile. Here are 11 tips to help you maximise your LinkedIn profile.

Louise Newton
Sep 1, 20255 min read


Tell us why you want to work here
How do you 'Tell us why you want to work here' at interview? This is one of two deceptively simple questions (the other is 'Tell me about yourself') that most interviewees struggle to answer credibly. Follow these four steps to create a strong structure that will flow and content that will convince.

Louise Newton
May 12, 20252 min read


Are you ‘just' doing your job?
Are you overlooking or downplaying the skills, strengths, knowledge and experience that make you good at your job? Do you take for granted that people know what you are good at? If you’re struggling to understand what you’re good at or find it hard to articulate your strengths, then a session of Career Therapy will help you.

Louise Newton
Feb 2, 20254 min read
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