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ARTICLES
Pragmatic insights and practical tools


How to say no, not NO
Understanding how to say no effectively is a critical career and communication skill. Use this bridging technique to help you.

Louise Newton
Oct 93 min read
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Know your strengths
Strengths are the fuel that makes work feel energising rather than draining. When you take your strengths from good to great, and then from great to extraordinary, you not only stand out in your career, you also feel more confident, motivated and fulfilled.

Louise Newton
Sep 254 min read
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What is the most common CV mistake?
What is the most common mistake made on CVs? That they are not achievement-focused. Recruiters and hiring managers want to know what results you have achieved for the business, the impact you have created, the outcomes you have contributed to and the value you have added by doing your job. A CV without evidence is like a car without wheels - it will not take you anywhere.

Louise Newton
Sep 83 min read
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11 tips to maximise your LinkedIn profile (2025)
A vital element of anybody’s professional presence and job search is LinkedIn and if you are going to be on there, then you need to have an effective LinkedIn profile. Here are 11 tips to help you maximise your LinkedIn profile.

Louise Newton
Sep 15 min read
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How to ‘tell me about yourself’
Stop stumbling over "Tell me about yourself." Craft a concise pitch highlighting your role, key strengths, and the value you deliver, setting the stage for a powerful conversation about your impact and value.

Louise Newton
Jun 24 min read
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How to build your confidence in 5 steps
A lack of confidence can be a very real barrier to career success and being fulfilled at work. It might stop you from putting yourself forward for opportunities, voicing your ideas or pulling back when faced with a new or challenging situation. It can also hinder how well you ‘sell’ yourself in interviews. For those who lack confidence and experience low self-esteem, there are things you can do to help you feel more confident. Here are the five steps I recommend.

Louise Newton
May 297 min read
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4 tips for writing a 5 star CV
Your CV needs to stand out for the right reasons. Follow these 4 tips to create your 5 star CV. CVs are not a documentary history of your career, they are a marketing tool to sell what you have to offer - skills, knowledge, capability and experience. And they need to demonstrate to the reader a compelling case for hiring you.

Louise Newton
May 194 min read
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Tell us why you want to work here
How do you 'Tell us why you want to work here' at interview? This is one of two deceptively simple questions (the other is 'Tell me about yourself') that most interviewees struggle to answer credibly. Follow these four steps to create a strong structure that will flow and content that will convince.

Louise Newton
May 122 min read
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How strong is your personal brand?
Can you talk about why your brand is so strong or great? Do you even have a personal brand? And why is it so important? Find out more...

Louise Newton
Mar 213 min read
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Are you ‘just' doing your job?
Are you overlooking or downplaying the skills, strengths, knowledge and experience that make you good at your job? Do you take for granted that people know what you are good at? If you’re struggling to understand what you’re good at or find it hard to articulate your strengths, then a session of Career Therapy will help you.

Louise Newton
Feb 24 min read
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How to ask for what you’re worth
Successfully asking for a pay rise isn’t about money. Of course, it is about money, but there’s far more to it than the figure itself. Use this simple, structured approach that is proven to work.

Louise Newton
Jan 94 min read
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Sorry! But are you...? Stop saying sorry!
Over-apologising, saying sorry excessively, can be damaging, undermining a woman’s confidence, authority and credibility.

Louise Newton
Dec 24, 20243 min read
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Warming up for interview success
Do you warm up before you run? Stretch as you start a yoga session? Ever thought of doing that before an interview? If not, why not? It could give you the edge. Even with the most diligent preparations for content, about 80% of the time, clients hit their stride after 20-30 minutes, which is too late on the day to make a good impression. Warm up and be ready to GO with my top tips and practical actions.

Louise Newton
Jan 20, 20242 min read
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Power words make your personal brand stand out
Personal branding is essential for career growth, but many struggle to express their value and keep their CV and LinkedIn profiles current. But doing so is key to career success.

Louise Newton
Jan 16, 20243 min read
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Let’s celebrate being everythingists
You don't have to be an expert. You can be a highly successful generalist. And it's perfectly normal to be interested in - and good at - lots of different things.

Louise Newton
Nov 1, 20234 min read
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Are questions more powerful than answers?
How many of us are good at faking active listening whilst our brains rush to devise solutions we can offer as advice? Two hard but vital lessons for me in my career have been to stop my brain racing and listen and think about the best solution, not the first solution.

Louise Newton
Sep 26, 20233 min read
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The superpower of knowing your why
Why questions create space to explore our motivation, assumptions, reasons and purpose - and challenge accepted thinking.

Louise Newton
Sep 20, 20233 min read
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Boost your career confidence
Whilst we can be our own greatest critic, we can also be our greatest fan. Focusing on your strengths and recounting your successes boosts confidence and a stronger sense of self.

Louise Newton
Feb 20, 20232 min read
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Why should we hire you over other candidates?
How do you stand out at interview when you don’t know the competition, but you do know that they have similar skills and experience to you?

Louise Newton
Nov 21, 20222 min read
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Do you have Pro-Fomo (Professional Fear of Missing Out)?
When you’re trying to be involved in everything, working excessively to try and clear that (unending) to-do list or be all things to all people, you will inevitably miss something. It can be hard to let go. But if you don't focus, you are diluting your impact, attention and energy.

Louise Newton
Oct 11, 20222 min read
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