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ARTICLES
Pragmatic insights and practical tools


How to ‘tell me about yourself’
Stop stumbling over "Tell me about yourself." Craft a concise pitch highlighting your role, key strengths, and the value you deliver, setting the stage for a powerful conversation about your impact and value.

Louise Newton
Jun 24 min read
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Tell us why you want to work here
How do you 'Tell us why you want to work here' at interview? This is one of two deceptively simple questions (the other is 'Tell me about yourself') that most interviewees struggle to answer credibly. Follow these four steps to create a strong structure that will flow and content that will convince.

Louise Newton
May 122 min read
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Sorry! But are you...? Stop saying sorry!
Over-apologising, saying sorry excessively, can be damaging, undermining a woman’s confidence, authority and credibility.

Louise Newton
Dec 24, 20243 min read
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Warming up for interview success
Do you warm up before you run? Stretch as you start a yoga session? Ever thought of doing that before an interview? If not, why not? It could give you the edge. Even with the most diligent preparations for content, about 80% of the time, clients hit their stride after 20-30 minutes, which is too late on the day to make a good impression. Warm up and be ready to GO with my top tips and practical actions.

Louise Newton
Jan 20, 20242 min read
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Why should we hire you over other candidates?
How do you stand out at interview when you don’t know the competition, but you do know that they have similar skills and experience to you?

Louise Newton
Nov 21, 20222 min read
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Perfect Presentations Tip 1 – The Pen
Perfect presentations #1 – the pen. By holding a pen with a hand at either end, your focus stays centred when you’re talking, and you aren’t flinging your energy - or your point - around the room.

Louise Newton
Feb 7, 20224 min read
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