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ARTICLES
Pragmatic insights and practical tools


How to Influence People (Without Authority or Force)
Demanding change from people rarely works. If it happens, it’s done begrudgingly and inevitably will not last. That is the stick, forcing change with threats. What is far more effective is the carrot, enticing change with the promise of reward. But whichever approach you take, behavioural change hinges on making what you want appealing enough to induce a sustainable change in behaviour.

Louise Newton
Dec 22, 20253 min read


How to say no, not NO
Understanding how to say no effectively is a critical career and communication skill. Use this bridging technique to help you.

Louise Newton
Oct 9, 20253 min read


11 tips to maximise your LinkedIn profile (2025)
A vital element of anybody’s professional presence and job search is LinkedIn and if you are going to be on there, then you need to have an effective LinkedIn profile. Here are 11 tips to help you maximise your LinkedIn profile.

Louise Newton
Sep 1, 20255 min read


How to write a CV profile
Other than your name and contact details, your profile is the most important part of your CV. If you can’t keep the recruiter/hiring manager’s attention in this brief section, you have lost them and they won’t read the rest of your CV, however fantastic it may be. But how do you make your profile so engaging that they will want to read the rest of your CV?

Louise Newton
Jul 6, 20254 min read


How to start your new job the right way
There’s a lot to think about when you start a new job, a hundred things, big and small, that you don’t know but need to learn very quickly. Some things you can plan for, some you can’t. But there is one sure-fire way to make yourself unpopular and set you back on your path to success and it happens more times than it should - coming on too strong and trying too hard.

Louise Newton
Jun 9, 20253 min read


How to ‘tell me about yourself’
Stop stumbling over "Tell me about yourself." Craft a concise pitch highlighting your role, key strengths, and the value you deliver, setting the stage for a powerful conversation about your impact and value.

Louise Newton
Jun 2, 20254 min read


Why is it important to keep your CV up to date? Here are four reasons.
Most of us dread writing or updating our CV. It can feel awkward, overwhelming, or like a tedious admin task. But the truth is, a little discomfort now can lead to a lot of growth later and no regrets about potential missed opportunities. Here are four reasons why updating your CV can actually be a positive, productive experience. No pain, no gain - here's how to make it hurt less.

Louise Newton
May 30, 20253 min read


How to build your confidence in 5 steps
A lack of confidence can be a very real barrier to career success and being fulfilled at work. It might stop you from putting yourself forward for opportunities, voicing your ideas or pulling back when faced with a new or challenging situation. It can also hinder how well you ‘sell’ yourself in interviews. For those who lack confidence and experience low self-esteem, there are things you can do to help you feel more confident. Here are the five steps I recommend.

Louise Newton
May 29, 20257 min read


4 tips for writing a 5 star CV
Your CV needs to stand out for the right reasons. Follow these 4 tips to create your 5 star CV. CVs are not a documentary history of your career, they are a marketing tool to sell what you have to offer - skills, knowledge, capability and experience. And they need to demonstrate to the reader a compelling case for hiring you.

Louise Newton
May 19, 20254 min read


Tell us why you want to work here
How do you 'Tell us why you want to work here' at interview? This is one of two deceptively simple questions (the other is 'Tell me about yourself') that most interviewees struggle to answer credibly. Follow these four steps to create a strong structure that will flow and content that will convince.

Louise Newton
May 12, 20252 min read


How strong is your personal brand?
Can you talk about why your brand is so strong or great? Do you even have a personal brand? And why is it so important? Find out more...

Louise Newton
Mar 21, 20253 min read


How to ask for what you’re worth
Successfully asking for a pay rise isn’t about money. Of course, it is about money, but there’s far more to it than the figure itself. Use this simple, structured approach that is proven to work.

Louise Newton
Jan 9, 20254 min read


Sorry! But are you...? Stop saying sorry!
Over-apologising, saying sorry excessively, can be damaging, undermining a woman’s confidence, authority and credibility.

Louise Newton
Dec 24, 20243 min read


The power of passion for career growth
Connect with and articulate your passion in a way that is authentic to you so you can be happy and productive in your career.

Louise Newton
Apr 2, 20243 min read


Warming up for interview success
Do you warm up before you run? Stretch as you start a yoga session? Ever thought of doing that before an interview? If not, why not? It could give you the edge. Even with the most diligent preparations for content, about 80% of the time, clients hit their stride after 20-30 minutes, which is too late on the day to make a good impression. Warm up and be ready to GO with my top tips and practical actions.

Louise Newton
Jan 20, 20242 min read


Power words make your personal brand stand out
Personal branding is essential for career growth, but many struggle to express their value and keep their CV and LinkedIn profiles current. But doing so is key to career success.

Louise Newton
Jan 16, 20243 min read


Asking good questions
Make networking easier by knowing how to ask great questions and make someone feel interested in what you have to say.

Louise Newton
Oct 18, 20232 min read


Are questions more powerful than answers?
How many of us are good at faking active listening whilst our brains rush to devise solutions we can offer as advice? Two hard but vital lessons for me in my career have been to stop my brain racing and listen and think about the best solution, not the first solution.

Louise Newton
Sep 26, 20233 min read


The superpower of knowing your why
Why questions create space to explore our motivation, assumptions, reasons and purpose - and challenge accepted thinking.

Louise Newton
Sep 20, 20233 min read


Mindfulness and confidence
There is a powerful correlation between mindfulness and building confidence, especially so in an ever-busier world where change is hitting us with terminal velocity and being heard is increasingly difficult. Slowing down and being more aware of your brain and emotions boosts your confidence.

Louise Newton
Sep 18, 20233 min read
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