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ARTICLES
Pragmatic insights and practical tools


How to ‘tell me about yourself’
Stop stumbling over "Tell me about yourself." Craft a concise pitch highlighting your role, key strengths, and the value you deliver, setting the stage for a powerful conversation about your impact and value.

Louise Newton
Jun 24 min read
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Tell us why you want to work here
How do you 'Tell us why you want to work here' at interview? This is one of two deceptively simple questions (the other is 'Tell me about yourself') that most interviewees struggle to answer credibly. Follow these four steps to create a strong structure that will flow and content that will convince.

Louise Newton
May 122 min read
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How to ask for what you’re worth
Successfully asking for a pay rise isn’t about money. Of course, it is about money, but there’s far more to it than the figure itself. Use this simple, structured approach that is proven to work.

Louise Newton
Jan 94 min read
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Power words make your personal brand stand out
Personal branding is essential for career growth, but many struggle to express their value and keep their CV and LinkedIn profiles current. But doing so is key to career success.

Louise Newton
Jan 16, 20243 min read
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Why should we hire you over other candidates?
How do you stand out at interview when you don’t know the competition, but you do know that they have similar skills and experience to you?

Louise Newton
Nov 21, 20222 min read
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Perfect Presentations Tip 3 – the 4Ps
Perfect Presentations Tip 3 – The 4Ps covers the steps you need to take to develop your skills, build competence and confidence and deliver impactful presentations.

Louise Newton
Feb 21, 20224 min read
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