ARTICLES

Demanding change from people rarely works. If it happens, it’s done begrudgingly and inevitably will not last. That is the stick, forcing change with threats. What is far more effective is the carrot, enticing change with the promise of reward. But whichever approach you take, behavioural change hinges on making what you want appealing enough to induce a sustainable change in behaviour.

Stop stumbling over "Tell me about yourself." Craft a concise pitch highlighting your role, key strengths, and the value you deliver, setting the stage for a powerful conversation about your impact and value.

How do you 'Tell us why you want to work here' at interview? This is one of two deceptively simple questions (the other is 'Tell me about yourself') that most interviewees struggle to answer credibly. Follow these four steps to create a strong structure that will flow and content that will convince.

Successfully asking for a pay rise isn’t about money. Of course, it is about money, but there’s far more to it than the figure itself. Use this simple, structured approach that is proven to work.

Personal branding is essential for career growth, but many struggle to express their value and keep their CV and LinkedIn profiles current. But doing so is key to career success.

How do you stand out at interview when you don’t know the competition, but you do know that they have similar skills and experience to you?

Perfect Presentations Tip 3 – The 4Ps covers the steps you need to take to develop your skills, build competence and confidence and deliver impactful presentations.