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ARTICLES
Pragmatic insights and practical tools


How to Influence People (Without Authority or Force)
Demanding change from people rarely works. If it happens, it’s done begrudgingly and inevitably will not last. That is the stick, forcing change with threats. What is far more effective is the carrot, enticing change with the promise of reward. But whichever approach you take, behavioural change hinges on making what you want appealing enough to induce a sustainable change in behaviour.

Louise Newton
Dec 22, 20253 min read


How to say no, not NO
Understanding how to say no effectively is a critical career and communication skill. Use this bridging technique to help you.

Louise Newton
Oct 9, 20253 min read


Want to have a positive impact? Be a mentor
Positive role models, representation and good mentors are vital in life and for career success. Think about how, as a mentor, you can have a powerful, useful and inspiring impact. Build your legacy and give back in a meaningful way.

Louise Newton
Oct 3, 20255 min read


Know your strengths
Strengths are the fuel that makes work feel energising rather than draining. When you take your strengths from good to great, and then from great to extraordinary, you not only stand out in your career, you also feel more confident, motivated and fulfilled.

Louise Newton
Sep 25, 20254 min read


How strong is your personal brand?
Can you talk about why your brand is so strong or great? Do you even have a personal brand? And why is it so important? Find out more...

Louise Newton
Mar 21, 20253 min read


Are you ‘just' doing your job?
Are you overlooking or downplaying the skills, strengths, knowledge and experience that make you good at your job? Do you take for granted that people know what you are good at? If you’re struggling to understand what you’re good at or find it hard to articulate your strengths, then a session of Career Therapy will help you.

Louise Newton
Feb 2, 20254 min read


How to ask for what you’re worth
Successfully asking for a pay rise isn’t about money. Of course, it is about money, but there’s far more to it than the figure itself. Use this simple, structured approach that is proven to work.

Louise Newton
Jan 9, 20254 min read


Sorry! But are you...? Stop saying sorry!
Over-apologising, saying sorry excessively, can be damaging, undermining a woman’s confidence, authority and credibility.

Louise Newton
Dec 24, 20243 min read


You CAN grow your confidence
Confidence isn’t fixed — it’s flexible and shaped by context, experience, and mindset. If it can be lost, it can be rebuilt. Confidence grows through action, self-awareness, and reframing fear. It’s not who you are, it’s how you choose to show up. And it’s always reclaimable.

Louise Newton
Aug 21, 20243 min read


Asking good questions
Make networking easier by knowing how to ask great questions and make someone feel interested in what you have to say.

Louise Newton
Oct 18, 20232 min read


Discover your motivation
How do you discover what motivates you? And how do you make that work to your advantage? I used to think I lacked discipline because I only got motivated when deadlines loomed. But I learned I’m not lazy, I’m externally motivated. Some people thrive on routine, others on novelty or achievement. Once you understand your own style, you can build systems that work with your rhythm instead of against it.

Louise Newton
Jun 26, 20235 min read


Looking for a job? Look at who you know
The adage ‘it’s not what you know, it’s who you know’ has never been more true in the search for a job. We look at recommendations and ratings for what we buy, eat, watch and visit so isn’t it natural that we would do the same when we are looking for new employees? But how do you access the so-called 'hidden job market' and find out about jobs before they are advertised? And how do you get someone to refer you for a role, bumping you to the front of the queue? Find out how in

Louise Newton
May 23, 20237 min read


Boost your career confidence
Whilst we can be our own greatest critic, we can also be our greatest fan. Focusing on your strengths and recounting your successes boosts confidence and a stronger sense of self.

Louise Newton
Feb 20, 20232 min read


Perfect Presentations Tip 3 – the 4Ps
Perfect Presentations Tip 3 – The 4Ps covers the steps you need to take to develop your skills, build competence and confidence and deliver impactful presentations.

Louise Newton
Feb 21, 20224 min read


Your grass is greener than you think
We are programmed to think the grass is greener elsewhere, but is it? The grass grows greenest where you water it, so before you look with envy at what others have, look at what is already in your grasp.

Louise Newton
Oct 4, 20213 min read


How to speak up in meetings
Speaking up is a critical career tool. It's no good having ideas and opinions if you can't articulate and share them. Use these practical tools to help you learn how to speak up.

Louise Newton
Jul 19, 20214 min read


Does “Tell me about yourself” make you cringe?
The ‘Tell me about yourself’ question really can make or break your connection with an interviewer or contact, so make sure you are prepared. Use these three steps.

Louise Newton
Oct 14, 20194 min read
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