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ARTICLES
Pragmatic insights and practical tools


How to say no, not NO
Understanding how to say no effectively is a critical career and communication skill. Use this bridging technique to help you.

Louise Newton
6 days ago3 min read
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Know your strengths
Strengths are the fuel that makes work feel energising rather than draining. When you take your strengths from good to great, and then from great to extraordinary, you not only stand out in your career, you also feel more confident, motivated and fulfilled.

Louise Newton
Sep 254 min read
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Do career plans work?
Career journeys are rarely a neat and tidy story, moving along a single onward line. If your plan is too fixed, there is no space for seizing opportunities as they appear, and trying new things to see where they take you.

Louise Newton
Jul 185 min read
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Want to look confident? Pick your shine time
Want to look confident? Get to know your shine time and structure your day around your optimal schedule. Understand your windows of opportunity to maximise your effectiveness and impact.

Louise Newton
Jun 63 min read
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How to build your confidence in 5 steps
A lack of confidence can be a very real barrier to career success and being fulfilled at work. It might stop you from putting yourself forward for opportunities, voicing your ideas or pulling back when faced with a new or challenging situation. It can also hinder how well you ‘sell’ yourself in interviews. For those who lack confidence and experience low self-esteem, there are things you can do to help you feel more confident. Here are the five steps I recommend.

Louise Newton
May 297 min read
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How strong is your personal brand?
Can you talk about why your brand is so strong or great? Do you even have a personal brand? And why is it so important? Find out more...

Louise Newton
Mar 213 min read
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Are you ‘just' doing your job?
Are you overlooking or downplaying the skills, strengths, knowledge and experience that make you good at your job? Do you take for granted that people know what you are good at? If you’re struggling to understand what you’re good at or find it hard to articulate your strengths, then a session of Career Therapy will help you.

Louise Newton
Feb 24 min read
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Taking time to think
Working isn’t just ‘doing’. Working is allowing your brain to process information and generate fresh thinking.

Louise Newton
Jan 282 min read
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How to ask for what you’re worth
Successfully asking for a pay rise isn’t about money. Of course, it is about money, but there’s far more to it than the figure itself. Use this simple, structured approach that is proven to work.

Louise Newton
Jan 94 min read
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Sorry! But are you...? Stop saying sorry!
Over-apologising, saying sorry excessively, can be damaging, undermining a woman’s confidence, authority and credibility.

Louise Newton
Dec 24, 20243 min read
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Perfection drains your confidence
Tackling perfectionism to make more progress and be less of a perfectionist: The fear of not achieving perfection is strong enough to prevent them from starting in the first place or, if they do manage to start, not getting things finished.
And not finishing causes a confidence wobble, which starts the cycle of self-doubt and pushing for perfection again. But it is vital to understand that perfection drains your confidence.

Louise Newton
Oct 6, 20246 min read
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You CAN grow your confidence
Confidence isn’t fixed — it’s flexible and shaped by context, experience, and mindset. If it can be lost, it can be rebuilt. Confidence grows through action, self-awareness, and reframing fear. It’s not who you are, it’s how you choose to show up. And it’s always reclaimable.

Louise Newton
Aug 21, 20243 min read
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Want more confidence? Take control.
Our confidence understandably grows when we perceive we have control over what is happening. Conversely, that confidence shrinks when we feel like things are happening beyond our control and, even worse, get ‘out of control’. We feel more confident when we are in control because we know what we are doing and what is expected. We know we have the knowledge/skills/resources required by the situation.

Louise Newton
Jul 31, 20244 min read
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The power of passion for career growth
Connect with and articulate your passion in a way that is authentic to you so you can be happy and productive in your career.

Louise Newton
Apr 2, 20243 min read
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Power words make your personal brand stand out
Personal branding is essential for career growth, but many struggle to express their value and keep their CV and LinkedIn profiles current. But doing so is key to career success.

Louise Newton
Jan 16, 20243 min read
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Let’s celebrate being everythingists
You don't have to be an expert. You can be a highly successful generalist. And it's perfectly normal to be interested in - and good at - lots of different things.

Louise Newton
Nov 1, 20234 min read
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Asking good questions
Make networking easier by knowing how to ask great questions and make someone feel interested in what you have to say.

Louise Newton
Oct 18, 20232 min read
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Are questions more powerful than answers?
How many of us are good at faking active listening whilst our brains rush to devise solutions we can offer as advice? Two hard but vital lessons for me in my career have been to stop my brain racing and listen and think about the best solution, not the first solution.

Louise Newton
Sep 26, 20233 min read
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The superpower of knowing your why
Why questions create space to explore our motivation, assumptions, reasons and purpose - and challenge accepted thinking.

Louise Newton
Sep 20, 20233 min read
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Mindfulness and confidence
There is a powerful correlation between mindfulness and building confidence, especially so in an ever-busier world where change is hitting us with terminal velocity and being heard is increasingly difficult. Slowing down and being more aware of your brain and emotions boosts your confidence.

Louise Newton
Sep 18, 20233 min read
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